Privacy policy

Privacy Policy

Last Updated: July 10, 2026

This Privacy Policy describes how LOCT SOLUTION LLC, doing business as The Caliber Company ("we," "us," "our"), collects, uses, discloses, and protects the personal information of visitors and customers of thecallibercompany.com (the "Site"). By using our Site or making a purchase, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following categories of information:

  • Contact information: name, email address, phone number, billing and shipping address
  • Order information: products purchased, order value, payment details (processed securely by our payment processor; we do not store full card numbers)
  • Account information: login credentials, if you create an account
  • Device and usage information: IP address, browser type, operating system, referring URLs, pages viewed, and browsing behavior on the Site
  • Communications: information you provide when contacting customer service, including emails and inquiries
  • Marketing preferences: your email/SMS subscription status and interaction with our marketing communications

2. How We Collect Information

We collect information directly from you (e.g., when you place an order, create an account, or contact us), automatically through cookies and tracking technologies as you browse the Site, and from third parties such as payment processors, shipping carriers, and marketing platforms.

3. How We Use Your Information

We use the information we collect to:

  • Process, fulfill, and ship your orders
  • Communicate with you about your order, account, or inquiries
  • Provide customer support
  • Send marketing communications, where you have opted in (you may unsubscribe at any time)
  • Improve our Site, products, and customer experience
  • Detect and prevent fraud, unauthorized transactions, and other illegal activity
  • Comply with legal obligations, including tax, accounting, and export/import regulations

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate the Site, remember your preferences, analyze traffic, and deliver relevant advertising. These may include:

  • Essential cookies: required for core Site functionality (e.g., shopping cart, checkout)
  • Analytics cookies: such as Google Analytics, to understand how visitors use our Site
  • Advertising cookies: such as the Meta (Facebook/Instagram) Pixel and Google Ads, used to measure ad performance and show relevant advertising

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. Where required by law, we will request your consent before placing non-essential cookies.

5. Third-Party Service Providers

We share information with trusted third parties who help us operate our business, including:

  • Shopify Inc. — our e-commerce platform provider, which processes data on our behalf to operate the Site and checkout
  • Payment processors (e.g., Shopify Payments, PayPal, or other providers) — to securely process payments
  • Shipping and logistics carriers — to fulfill and deliver your orders
  • Email and SMS marketing platforms — to send order updates and, where opted in, marketing communications
  • Analytics and advertising providers (e.g., Google Analytics, Meta) — to understand Site performance and deliver relevant advertising

These third parties are authorized to use your personal information only as necessary to provide services to us and are contractually obligated to protect your information.

We do not sell your personal information for monetary consideration. However, our use of advertising cookies and pixels may be considered a "sale" or "sharing" of personal information under certain state laws (see Section 8).

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights (U.S. State Laws)

Depending on your state of residence, you may have the following rights under applicable state privacy laws (including the California Consumer Privacy Act/CPRA, and similar laws in states such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and others):

  • Right to know/access the personal information we have collected about you
  • Right to delete personal information we have collected, subject to certain exceptions
  • Right to correct inaccurate personal information
  • Right to opt out of the "sale" or "sharing" of your personal information for targeted advertising
  • Right to non-discrimination for exercising any of these rights

To exercise any of these rights, please contact us at office@thecallibercompany.com. We will verify your request and respond within the timeframe required by applicable law. You may also designate an authorized agent to make a request on your behalf.

9. Do Not Sell or Share My Personal Information

We do not sell personal information in exchange for money. To the extent our use of advertising and analytics cookies constitutes "sharing" under applicable law, you may opt out at any time by adjusting your cookie preferences in your browser or by contacting us at office@thecallibercompany.com.

10. Marketing Communications

If you have opted in to receive marketing emails or SMS messages, you may unsubscribe at any time by clicking the "unsubscribe" link in our emails, replying "STOP" to SMS messages, or contacting us directly. We comply with the CAN-SPAM Act and applicable telemarketing/text messaging laws.

11. Children's Privacy

Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information.

12. International Visitors

Our Site is hosted and operated in the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

13. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

LOCT SOLUTION LLC
d/b/a The Caliber Company
412 W 7th St STE 1043
Clovis, NM 88101, United States
Email: office@thecallibercompany.com
Website: thecallibercompany.com